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![ourhermitage Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::774210184872808449.png) NotBeyoncebutViolence [@ourhermitage](/creator/twitter/ourhermitage) on x 27.2K followers
Created: 2025-07-22 15:43:53 UTC

Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, talks partnering with CÉCRED and Beyoncé.

“We weren’t sure what the reaction was going to be. It was overwhelmingly successful”

![](https://pbs.twimg.com/amplify_video_thumb/1947683755579346947/img/W5FY1kkHcjN7clx3.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947684030398534060/c:line.svg)

**Related Topics**
[beyonc](/topic/beyonc)

[Post Link](https://x.com/ourhermitage/status/1947684030398534060)