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![myuchubarov Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::630913235.png) Mikhail [@myuchubarov](/creator/twitter/myuchubarov) on x XXX followers
Created: 2025-07-22 14:59:08 UTC

Was Launch of  @Velvet_Capital $VELVET successful as it seems at first glance with ROI: 14x? - Not really

Main Points:
X. Project is trading at $17M Mcap / $66M FDV with a fair valuation to similar size project. So there’s no big ROI as it seems

X. Project raised on @BinanceWallet with $5M FDV, and its the only reason why so big ROI occured

X. KOLs and VC invested with much higher valuation and i doubt they could get body of their investment. I assume its closer to current FDV, around $50M, so their fair ROI is around 1-1.5X

What about volumes?
- Main indicator of a good launch - Volume. Its only $4M on CEX, this is one of the lowest we covered on my blog
- @echodotxyz name is not creating fomo anymore

Any other Mistakes? - No paid marketing campaign

- MEXC perps on the launch just giving opportunity to degens with XXX accounts to open short.

![](https://pbs.twimg.com/media/GweGDKMW0AEg5HE.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947672766196375740/c:line.svg)

**Related Topics**
[5m](/topic/5m)
[$5m](/topic/$5m)
[$66m](/topic/$66m)
[mcap](/topic/mcap)
[$17m](/topic/$17m)
[$velvet](/topic/$velvet)

[Post Link](https://x.com/myuchubarov/status/1947672766196375740)