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![FortuneMagazine Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::25053299.png) FORTUNE [@FortuneMagazine](/creator/twitter/FortuneMagazine) on x 2.3M followers
Created: 2025-07-21 23:02:36 UTC

Most 20-something trendsetters don’t own a sailboat, a tasteful cottage on Nantucket, or even a pony-emblazoned Polo shirt. But under CEO Patrice Louvet, @RalphLauren is still enticing young people into its orbit.

![](https://pbs.twimg.com/card_img/1947432048093745152/tzLDajRH?format=jpg&name=800x419)

XXXXX engagements

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[Post Link](https://x.com/FortuneMagazine/status/1947432046374068327)