[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Benzinga [@Benzinga](/creator/twitter/Benzinga) on x 307K followers Created: 2025-07-21 20:59:52 UTC Netflix is exploring partnerships with top YouTube creators—but only if their content meets its premium standards. During the company’s Q2 earnings call, Co-CEO Ted Sarandos said Netflix wants to work with the best creatives “regardless of where they come from,” whether that’s Hollywood, international markets, or social media. While not all YouTube content is a fit, some creators are already seeing success. Sarandos mentioned Miss Rachel, who brought in XX million views on Netflix in 2025. He also highlighted interest in creators like the Sidemen and video podcasters whose styles may align with Netflix’s brand. Netflix believes it offers creators a unique edge—global reach, strong monetization, smart discovery tools, and what Sarandos calls a “hungry audience waiting to be entertained.” Co-CEO Greg Peters added that the company remains focused on content quality. While YouTube dominates TV viewership share, Peters pointed out that XX% of TV watch time still goes to neither YouTube nor Netflix—leaving a massive untapped market. That’s where Netflix says it’s aiming most of its money and attention. The company posted strong Q2 results, with $XXXXX billion in revenue, up XX% year-over-year. It also raised its full-year revenue forecast, signaling confidence as it courts digital talent for future growth.  XXXXX engagements  **Related Topics** [ted](/topic/ted) [quarterly earnings](/topic/quarterly-earnings) [youtube](/topic/youtube) [$nflx](/topic/$nflx) [stocks communication services](/topic/stocks-communication-services) [Post Link](https://x.com/Benzinga/status/1947401163365593373)
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Benzinga @Benzinga on x 307K followers
Created: 2025-07-21 20:59:52 UTC
Netflix is exploring partnerships with top YouTube creators—but only if their content meets its premium standards.
During the company’s Q2 earnings call, Co-CEO Ted Sarandos said Netflix wants to work with the best creatives “regardless of where they come from,” whether that’s Hollywood, international markets, or social media.
While not all YouTube content is a fit, some creators are already seeing success. Sarandos mentioned Miss Rachel, who brought in XX million views on Netflix in 2025. He also highlighted interest in creators like the Sidemen and video podcasters whose styles may align with Netflix’s brand.
Netflix believes it offers creators a unique edge—global reach, strong monetization, smart discovery tools, and what Sarandos calls a “hungry audience waiting to be entertained.”
Co-CEO Greg Peters added that the company remains focused on content quality. While YouTube dominates TV viewership share, Peters pointed out that XX% of TV watch time still goes to neither YouTube nor Netflix—leaving a massive untapped market. That’s where Netflix says it’s aiming most of its money and attention.
The company posted strong Q2 results, with $XXXXX billion in revenue, up XX% year-over-year. It also raised its full-year revenue forecast, signaling confidence as it courts digital talent for future growth.
XXXXX engagements
Related Topics ted quarterly earnings youtube $nflx stocks communication services