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![CMDarnton Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1936166431378300928.png) Christian Darnton [@CMDarnton](/creator/twitter/CMDarnton) on x 5511 followers
Created: 2025-07-21 19:21:03 UTC

$SNAP is one of the most puzzling companies in tech.

On one hand: 990M+ users, industry-first AR, and a philosophy rooted in authentic communication.

On the other: weak monetization, inconsistent execution, and a management I struggle to trust.

A brief summary 🧵


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947376293844291710/c:line.svg)

**Related Topics**
[$snap](/topic/$snap)
[snap inc](/topic/snap-inc)
[stocks communication services](/topic/stocks-communication-services)

[Post Link](https://x.com/CMDarnton/status/1947376293844291710)