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![GabGrowth Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1030436381779156993.png) Gab [@GabGrowth](/creator/twitter/GabGrowth) on x 14.8K followers
Created: 2025-07-21 17:22:00 UTC

3/ Why it can become $GRAB ‘s 4th Pillar

Ads is a potentially huge business with significant runway. Most importantly it is a great fit for $GRAB:

X. GMV Leverage

Grab’s on-demand GMV in 2024 was $18.36B. A X% point increase in take-rate leads to a doubling of Grab’s current ad revenue.

X. Unique Data Moat

Grab is in a unique position, with its core segments generating location, payment and SKU-level signals across food, groceries, rides and fintech, data that other platforms simply cannot match.

X. Closed Loop Attribution

Real, actual, calculable ROI.

![](https://pbs.twimg.com/media/GwZdKw7bEAE_1jb.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947346335293755795/c:line.svg)

**Related Topics**
[$1836b](/topic/$1836b)
[ads](/topic/ads)
[$grab](/topic/$grab)

[Post Link](https://x.com/GabGrowth/status/1947346335293755795)