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![GabGrowth Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1030436381779156993.png) Gab [@GabGrowth](/creator/twitter/GabGrowth) on x 14.7K followers
Created: 2025-07-21 17:21:58 UTC

2/ How does GrabAds work?

Firstly, you need to understand that Grab’s merchant base is overwhelmingly made up of micro, small and medium enterprises (MSMEs)

These are hawker-stall owners, family bakeries, neighbourhood minimarts.

They are not savvy at all.

Hence, $GRAB has built in an incredibly simplified system, allowing merchants to create ads within X minutes with built-in automation to avoid complexity.

![](https://pbs.twimg.com/media/GwZdKKTbEAIlvyX.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947346323151401122/c:line.svg)

**Related Topics**
[automation](/topic/automation)
[ads](/topic/ads)
[savvy](/topic/savvy)
[$grab](/topic/$grab)

[Post Link](https://x.com/GabGrowth/status/1947346323151401122)