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![TheMattBerman Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::248742423.png) Matthew Berman [@TheMattBerman](/creator/twitter/TheMattBerman) on x 3006 followers
Created: 2025-07-21 16:56:35 UTC

Still a lot of work left to be done honestly.

Figured out the ideal viewer.

We spent a good bit of time on the creative flow. We're producing a boat load of content here and getting an idea of what works for the IVA.

Working w/ other interesting creators on co-productions.

warmed the account up to engage all the time with IVA and other creators

broke longer content pieces down into smaller bits (threads, short-form, punchy) all w/ diff angles. 

created content based on other winning formats, but improved hook, or visuals, or narrative and made them original to us and what assets (creative) we already had

Respond + reply to everything and train the algo on engagements and pickups with our phone.


XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947339937168429083/c:line.svg)

[Post Link](https://x.com/TheMattBerman/status/1947339937168429083)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

TheMattBerman Avatar Matthew Berman @TheMattBerman on x 3006 followers Created: 2025-07-21 16:56:35 UTC

Still a lot of work left to be done honestly.

Figured out the ideal viewer.

We spent a good bit of time on the creative flow. We're producing a boat load of content here and getting an idea of what works for the IVA.

Working w/ other interesting creators on co-productions.

warmed the account up to engage all the time with IVA and other creators

broke longer content pieces down into smaller bits (threads, short-form, punchy) all w/ diff angles.

created content based on other winning formats, but improved hook, or visuals, or narrative and made them original to us and what assets (creative) we already had

Respond + reply to everything and train the algo on engagements and pickups with our phone.

XX engagements

Engagements Line Chart

Post Link

post/tweet::1947339937168429083
/post/tweet::1947339937168429083