[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Shri Kanase [@EcomShri](/creator/twitter/EcomShri) on x 18.6K followers Created: 2025-07-21 14:30:32 UTC Constantly making changes inside your Google Ads account is one of the fastest ways to kill performance. It’s like putting a nail in the coffin for your own results. Before talking about when to make changes… You first need to understand how Google Ads actually works. It’s a search-based platform. Your ideal customers are coming to you, not the other way around. That means every minute… every second… Someone’s searching for your product in a slightly different way. If you’re selling 3D printers… One person might search “buy 3D printer”… Another, a second later, might search “3D printer for sale.” Every variation is another data point for Google’s algorithm to process. That’s why daily changes are so dangerous. The algorithm is already working overtime… Trying to connect user intent with your products… Optimising bids, placements, and audience signals… all in real time. When you force changes every day, you’re resetting the learning phase over and over again. Wiping out progress the algorithm just made, And starting from zero… again and again. The better approach: Work off a set schedule for optimizations. That might mean making changes every X days… Every X days… Or even waiting 14–21 days for higher-budget accounts. How long you wait depends on your daily budget. But the principle stays the same: Give the algorithm enough time to learn… Process new data… And fully optimize before you touch anything. That’s how you scale without fighting against the system you’re paying to use. XXXXX engagements  **Related Topics** [ads](/topic/ads) [$googl](/topic/$googl) [stocks communication services](/topic/stocks-communication-services) [Post Link](https://x.com/EcomShri/status/1947303181546815774)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
Shri Kanase @EcomShri on x 18.6K followers
Created: 2025-07-21 14:30:32 UTC
Constantly making changes inside your Google Ads account is one of the fastest ways to kill performance.
It’s like putting a nail in the coffin for your own results.
Before talking about when to make changes…
You first need to understand how Google Ads actually works.
It’s a search-based platform.
Your ideal customers are coming to you, not the other way around.
That means every minute… every second…
Someone’s searching for your product in a slightly different way.
If you’re selling 3D printers…
One person might search “buy 3D printer”…
Another, a second later, might search “3D printer for sale.”
Every variation is another data point for Google’s algorithm to process.
That’s why daily changes are so dangerous.
The algorithm is already working overtime…
Trying to connect user intent with your products…
Optimising bids, placements, and audience signals… all in real time.
When you force changes every day, you’re resetting the learning phase over and over again.
Wiping out progress the algorithm just made,
And starting from zero… again and again.
The better approach:
Work off a set schedule for optimizations.
That might mean making changes every X days…
Every X days…
Or even waiting 14–21 days for higher-budget accounts.
How long you wait depends on your daily budget.
But the principle stays the same:
Give the algorithm enough time to learn…
Process new data…
And fully optimize before you touch anything.
That’s how you scale without fighting against the system you’re paying to use.
XXXXX engagements
Related Topics ads $googl stocks communication services