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![HarryStebbings Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3253629143.png) Harry Stebbings [@HarryStebbings](/creator/twitter/HarryStebbings) on x 287.3K followers
Created: 2025-07-21 12:07:34 UTC

In 2015, Under Armour was worth $19B.

📈 Beat Adidas in the U.S.

🏀 Steph Curry signed

📦 $1B+ in footwear revenue

📈 Stock at $XXXXX

👀 Everyone thought it was the next Nike

Then CEO Kevin Plank made $710M of mistakes … and lost $XX BILLION in market cap.

He bought X fitness apps:

– Endomondo: $85M

– MyFitnessPal: $475M

– MapMyFitness: $150M

The Plan?

Turn UA into a tech company.

The result?

No hardware. No ecosystem. No revenue plan.

Just a dream of “connected fitness” that never connected.

I never hear Kevin on podcasts and it would be such an amazing one to do. 

X, help me make it happen...


XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947267202085789971/c:line.svg)

**Related Topics**
[market cap](/topic/market-cap)
[$150m](/topic/$150m)
[$475m](/topic/$475m)
[$85m](/topic/$85m)
[$710m](/topic/$710m)
[footwear](/topic/footwear)
[$1b](/topic/$1b)
[$adsf](/topic/$adsf)

[Post Link](https://x.com/HarryStebbings/status/1947267202085789971)