[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Tanaka [@Tanaka_L2](/creator/twitter/Tanaka_L2) on x 60.1K followers Created: 2025-07-21 07:07:57 UTC GM, I studied five recent token launches across @KaitoAI + @cookiedotfun data: ▸ $NEWT ▸ $SPK ▸ $TAC ▸ $H (Humanity) ▸ $ES (Eclipse SVM L2) The goal is to understand why some tokens pump and fade in days, while a few still hold attention weeks later. Here’s what I found 🧵 [1] $NEWT – Maximum hype, minimal hold Newton had all the markings of a "Kaito-native" meta launch: – Top-tier leaderboard rewards – High social attention via mindshare farming – Immediate listing momentum But look deeper: 🔻 No retention loop post-claim 🔻 Price down ~60% from TGE within weeks Newt was farmed, not followed and this is clearly that airdrop ≠ community. [2] $SPK – Beautiful design, missing economic core SPARK made noise on Cookie with over 5M in token distributed, the very first one on Cookie. But here’s the flaw: – Low value airdrop, ~$150K in total value – No protocol demand post-TGE – No reason to stay The token had velocity but no gravity. Even though it looked sticky, the data said otherwise. [3] $TAC – One of the rare cases that stuck TAC built on TON and used Kaito smartly, not as hype bait, but as early contributor scaffolding. What they did differently: ✅ Paired Kaito with real product engagement (middleware + points) ✅ Allocated rewards pre-TGE but delayed unlocks ✅ Used the token inside the stack, not outside it But the price can not held up, because contributors forced to be participants, exiters still exit. To be clear, the Mcap at peak = ~$50M. [4] $H - Worst case on Kaito Humanity Protocol entered with a strong Proof-of-Humanity narrative, aiming to solve sybil attacks and identity verification in Web3. The Kaito campaign created serious buzz: ✅ Clear positioning (ZK + PoH + Airdrop = alpha bait) ✅ Top-tier Yapper engagement ✅ Good conversion from offchain to onchain quests But the token drop itself disappointed: – No clear token utility post-TGE – Complicated claim process – Inconsistent communication about eligibility and phases – Community turned, flood to vote nagative on Ethos Despite a high % of mindshare compared to Kaito, Cookie shows only ~$150K in value distributed ($SPK only), with rapid decline post-drop. [5] $ES – Infra drop without infra holders (Eclipse SVM) Eclipse is building something legit: SVM rollup infra for Ethereum. But its $ES airdrop, despite being backed by Kaito + major narratives, suffered from… – Too much buzz, too few believers – Speculative yappers, not actual builders – No utility for the token post-drop It had the brand of an L2 drop, but not the stickiness of one. Data shows low wallet retention and TVD well below similar infra plays. Numbers don't lie: High supply ≠ high value and definitely not high retention. 🔸 Airdrop Design Matters More Than Ever We’re past the era where free tokens = loyal users. Here’s what actually matters now: ▫️Utility hooks → Make the token useful beyond farming → Real sinks: staking, bonding, gas, access ▫️Social + onchain synergy → #Kaito = buzz → Cookie/quests = behavior → But only real usage = conviction 🔸 Conclusion If you're launching a token in 2025, you can't just hype → drop → hope. I’ve seen the pattern that Kaito/Cookie gives you narrative. But retention needs product, purpose, and patience. Attention ≠ conviction so design accordingly.  XXXXXX engagements  **Related Topics** [all the](/topic/all-the) [tac](/topic/tac) [spk](/topic/spk) [newt](/topic/newt) [meta](/topic/meta) [newton](/topic/newton) [l2](/topic/l2) [$spk](/topic/$spk) [Post Link](https://x.com/Tanaka_L2/status/1947191800768467052)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
Tanaka @Tanaka_L2 on x 60.1K followers
Created: 2025-07-21 07:07:57 UTC
GM,
I studied five recent token launches across @KaitoAI + @cookiedotfun data:
▸ $NEWT
▸ $SPK
▸ $TAC
▸ $H (Humanity)
▸ $ES (Eclipse SVM L2)
The goal is to understand why some tokens pump and fade in days, while a few still hold attention weeks later. Here’s what I found 🧵
[1] $NEWT – Maximum hype, minimal hold
Newton had all the markings of a "Kaito-native" meta launch:
– Top-tier leaderboard rewards
– High social attention via mindshare farming
– Immediate listing momentum
But look deeper:
🔻 No retention loop post-claim
🔻 Price down ~60% from TGE within weeks
Newt was farmed, not followed and this is clearly that airdrop ≠ community.
[2] $SPK – Beautiful design, missing economic core
SPARK made noise on Cookie with over 5M in token distributed, the very first one on Cookie.
But here’s the flaw:
– Low value airdrop, ~$150K in total value
– No protocol demand post-TGE
– No reason to stay
The token had velocity but no gravity.
Even though it looked sticky, the data said otherwise.
[3] $TAC – One of the rare cases that stuck
TAC built on TON and used Kaito smartly, not as hype bait, but as early contributor scaffolding.
What they did differently:
✅ Paired Kaito with real product engagement (middleware + points)
✅ Allocated rewards pre-TGE but delayed unlocks
✅ Used the token inside the stack, not outside it
But the price can not held up, because contributors forced to be participants, exiters still exit.
To be clear, the Mcap at peak = ~$50M.
[4] $H - Worst case on Kaito
Humanity Protocol entered with a strong Proof-of-Humanity narrative, aiming to solve sybil attacks and identity verification in Web3.
The Kaito campaign created serious buzz:
✅ Clear positioning (ZK + PoH + Airdrop = alpha bait)
✅ Top-tier Yapper engagement
✅ Good conversion from offchain to onchain quests
But the token drop itself disappointed:
– No clear token utility post-TGE
– Complicated claim process
– Inconsistent communication about eligibility and phases
– Community turned, flood to vote nagative on Ethos
Despite a high % of mindshare compared to Kaito, Cookie shows only ~$150K in value distributed ($SPK only), with rapid decline post-drop.
[5] $ES – Infra drop without infra holders (Eclipse SVM)
Eclipse is building something legit: SVM rollup infra for Ethereum.
But its $ES airdrop, despite being backed by Kaito + major narratives, suffered from…
– Too much buzz, too few believers
– Speculative yappers, not actual builders
– No utility for the token post-drop
It had the brand of an L2 drop, but not the stickiness of one.
Data shows low wallet retention and TVD well below similar infra plays.
Numbers don't lie: High supply ≠ high value and definitely not high retention.
🔸 Airdrop Design Matters More Than Ever
We’re past the era where free tokens = loyal users.
Here’s what actually matters now:
▫️Utility hooks
→ Make the token useful beyond farming
→ Real sinks: staking, bonding, gas, access
▫️Social + onchain synergy
→ #Kaito = buzz
→ Cookie/quests = behavior
→ But only real usage = conviction
🔸 Conclusion
If you're launching a token in 2025, you can't just hype → drop → hope.
I’ve seen the pattern that Kaito/Cookie gives you narrative.
But retention needs product, purpose, and patience.
Attention ≠ conviction so design accordingly.
XXXXXX engagements
