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![Restructuring__ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1519523016119619585.png) Restructuring__ [@Restructuring__](/creator/twitter/Restructuring__) on x 38.5K followers
Created: 2025-07-21 01:29:46 UTC

3) The Role of 3G Capital
3G Capital used zero-based budgeting. This is a method where every expense must be justified from scratch at the beginning each year. They applied it to cut costs and boost profits, inspired by their success with Burger King. The cuts left no room for future savings. The company ignored trends like healthier food choices. Focusing too much on cost-cutting hurts innovation. R&D is also crucial in consumer retail to track spending habits, but the company neglected it.

An SEC investigation into accounting issues damaged trust in management. Kraft was slow and bureaucratic. Heinz was more agile and results-driven. This clash hurt the merger and led to dissatisfied employees. In 2017, 3G tried to buy Unilever but failed. Unilever’s leadership disagreed with 3G’s strategy.


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947106696691581153/c:line.svg)

**Related Topics**
[applied](/topic/applied)
[budgeting](/topic/budgeting)
[chapter 11](/topic/chapter-11)

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