[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Restructuring__ [@Restructuring__](/creator/twitter/Restructuring__) on x 38.6K followers Created: 2025-07-21 01:29:46 UTC 2) The Kraft Merger Heinz, which was privately held, merged with Kraft in 2015 to grow its domestic and international market share. The deal was worth around $XX billion. Kraft shareholders had 49%. 3G Capital and Berkshire Hathaway held 51%. They invested an additional $XX billion for the deal. Including their initial investment in 2013, their total investment was $XXXX billion. The new company, Kraft Heinz, became publicly traded on NASDAQ. The merger was initially successful. The stock price rose from the $70s to $XX by 2017. The company aimed for $XX billion in annual sales. They also planned to save $XXX billion each year through cost cuts and refinancing Heinz’s debt. However, the cost savings didn’t fully happen as expected. The merger was also meant to boost EPS by 2017, but that increase didn’t occur as planned. The merger gave Kraft access to Heinz’s international markets. But some Kraft brands couldn’t be sold internationally because of an agreement with Mondelez. In the end, the success of the merger depended on combining operations and cutting costs. But here's where things went wrong: aggressive cost-cutting killed innovation when they needed it most. XXXXX engagements  **Related Topics** [investment](/topic/investment) [heinz](/topic/heinz) [corporate finance](/topic/corporate-finance) [the new](/topic/the-new) [chapter 11](/topic/chapter-11) [berkshire hathaway](/topic/berkshire-hathaway) [$brkb](/topic/$brkb) [Post Link](https://x.com/Restructuring__/status/1947106694829338926)
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Restructuring__ @Restructuring__ on x 38.6K followers
Created: 2025-07-21 01:29:46 UTC
- The Kraft Merger Heinz, which was privately held, merged with Kraft in 2015 to grow its domestic and international market share. The deal was worth around $XX billion. Kraft shareholders had 49%. 3G Capital and Berkshire Hathaway held 51%. They invested an additional $XX billion for the deal. Including their initial investment in 2013, their total investment was $XXXX billion.
The new company, Kraft Heinz, became publicly traded on NASDAQ. The merger was initially successful. The stock price rose from the $70s to $XX by 2017. The company aimed for $XX billion in annual sales. They also planned to save $XXX billion each year through cost cuts and refinancing Heinz’s debt. However, the cost savings didn’t fully happen as expected. The merger was also meant to boost EPS by 2017, but that increase didn’t occur as planned.
The merger gave Kraft access to Heinz’s international markets. But some Kraft brands couldn’t be sold internationally because of an agreement with Mondelez.
In the end, the success of the merger depended on combining operations and cutting costs. But here's where things went wrong: aggressive cost-cutting killed innovation when they needed it most.
XXXXX engagements
Related Topics investment heinz corporate finance the new chapter 11 berkshire hathaway $brkb