[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![s_william81 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1578897966290567168.png) SW [@s_william81](/creator/twitter/s_william81) on x XXX followers
Created: 2025-07-20 21:27:40 UTC

The NBA lost money for years pre-Bird & Magic... only X of XX teams profitable in 1979. By the mid-90s, salaries had grown 9x. It takes time to build.

The WNBA just secured:
➡️ $200M/year ESPN, NBC, Amazon (starting 2026)
➡️ $13M/year ION deal
➡️ Existing rights w/ CBS, Amazon, ABC/ESPN through 2025 (~$60M/year)

Revenue: +26.5%
Ticket Sales: +300%
Merch: +500%

They’re not holding losses... they’re cashing in early. And this is just the beginning.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947045768696598718/c:line.svg)

**Related Topics**
[losses](/topic/losses)
[$60myear](/topic/$60myear)
[$13myear](/topic/$13myear)
[nbc](/topic/nbc)
[$200myear](/topic/$200myear)
[wnba](/topic/wnba)
[money](/topic/money)
[nba](/topic/nba)

[Post Link](https://x.com/s_william81/status/1947045768696598718)