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![CMDarnton Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1936166431378300928.png) Christian Darnton [@CMDarnton](/creator/twitter/CMDarnton) on x 5384 followers
Created: 2025-07-20 18:18:03 UTC

Snap is the funnel.

They’re the "first stop" on the digital journey.

If they can figure out how to retain and evolve with that audience — from XX to XX — they’ll have an insanely powerful lifecycle platform.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946998049882177961/c:line.svg)

[Post Link](https://x.com/CMDarnton/status/1946998049882177961)