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![BrandGrowthOS Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1807415733069950977.png) Karim Chaanine [@BrandGrowthOS](/creator/twitter/BrandGrowthOS) on x XXX followers
Created: 2025-07-20 16:36:50 UTC

already seeing this with AI employees

erika started as expense bot for one finance team. now processing 200+ requests/month across X companies. $15k MRR just from one specialized use case

mario began analyzing one restaurant's data. restaurant owners started asking "can it work for my place too?" now it's handling POS data for a small chain

the pattern: solve one specific problem really well, then horizontal expansion happens naturally

X becomes the distribution channel. AI becomes the product. specialization becomes the moat

not building apps. building AI coworkers that companies actually pay for monthly


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946972578641281511/c:line.svg)

**Related Topics**
[pos](/topic/pos)
[specialized](/topic/specialized)
[$15k](/topic/$15k)
[finance](/topic/finance)
[coins ai](/topic/coins-ai)

[Post Link](https://x.com/BrandGrowthOS/status/1946972578641281511)