[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Sandra [@sandra_tlibe](/creator/twitter/sandra_tlibe) on x 19.7K followers Created: 2025-07-20 15:04:22 UTC The House of Cards Is Tumbling. The illusion of luxury products…the handbags, the cashmere jumpers is crumbling and It's not just faulty supply chains, but a host of issues, from inflated margin-to-cost pricing to a shaky foundation exposed across the industry. If luxury is no longer defined by the product, then what is it? Luxury was always defined by the craftsmanship behind the product, take that away and what remains other than good marketing, story telling and creative directors with community influence and support. The definition of ‘luxury’ is changing. It’s no longer product led it’s not experience driven. Experiences are the new luxury. #brands transitioning towards curated and #immersive experiences are the ones who will come out on top, it’s what #genz wants and pays for. There are already enough rumours about HNWI like Becca Bloom who quickly rose to fame on TikTok claiming that she wears triple A replicas of her products and keeps the authentic put away as investments.. The recent rise in access to Chinese manufactures delivering replica copies makes any product easily accessible and rhe only thing that can’t be replicated is? A product owned experience and #brand controlled support pre, during and post sale. I don’t need authentication when I buy the product, it’s of no value to me.. When I walk into Cartier and purchase a watch I know where I got it from what I would like though is what extra value this authentication can give me, what transparency, what experience, how will it #gamify making me a loyal member? And mind you, this can remain ‘quiet luxury’ as it doesn’t have to be fully gamified rather a personal relationship between brand and client. While brands have these kind of experiences for their HNW clients keep in mind it’s the masses making new billionaires out of micro and macro influencers and celebrities building large communities and appealing to them. The luxury industry needs what we’ve built with #VersAI - Keep your eye out for our announcements. XXXXX engagements  **Related Topics** [luxury](/topic/luxury) [illusion](/topic/illusion) [Post Link](https://x.com/sandra_tlibe/status/1946949308898529656)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
Sandra @sandra_tlibe on x 19.7K followers
Created: 2025-07-20 15:04:22 UTC
The House of Cards Is Tumbling.
The illusion of luxury products…the handbags, the cashmere jumpers is crumbling and It's not just faulty supply chains, but a host of issues, from inflated margin-to-cost pricing to a shaky foundation exposed across the industry.
If luxury is no longer defined by the product, then what is it?
Luxury was always defined by the craftsmanship behind the product, take that away and what remains other than good marketing, story telling and creative directors with community influence and support.
The definition of ‘luxury’ is changing. It’s no longer product led it’s not experience driven.
Experiences are the new luxury. #brands transitioning towards curated and #immersive experiences are the ones who will come out on top, it’s what #genz wants and pays for.
There are already enough rumours about HNWI like Becca Bloom who quickly rose to fame on TikTok claiming that she wears triple A replicas of her products and keeps the authentic put away as investments.. The recent rise in access to Chinese manufactures delivering replica copies makes any product easily accessible and rhe only thing that can’t be replicated is? A product owned experience and #brand controlled support pre, during and post sale.
I don’t need authentication when I buy the product, it’s of no value to me.. When I walk into Cartier and purchase a watch I know where I got it from what I would like though is what extra value this authentication can give me, what transparency, what experience, how will it #gamify making me a loyal member? And mind you, this can remain ‘quiet luxury’ as it doesn’t have to be fully gamified rather a personal relationship between brand and client.
While brands have these kind of experiences for their HNW clients keep in mind it’s the masses making new billionaires out of micro and macro influencers and celebrities building large communities and appealing to them.
The luxury industry needs what we’ve built with #VersAI - Keep your eye out for our announcements.
XXXXX engagements
