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![TheAthletic Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::809532994444591104.png) The Athletic [@TheAthletic](/creator/twitter/TheAthletic) on x 604.7K followers
Created: 2025-07-20 12:00:10 UTC

The league is generating record revenue, it’s expanding, and it’s become part of the national consciousness. 

Now is the time for the players to cash in on what they have brought to the table.

Read more:



![](https://pbs.twimg.com/card_img/1946890890989236225/BZyTs9oR?format=jpg&name=800x419)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946902952805048361/c:line.svg)

[Post Link](https://x.com/TheAthletic/status/1946902952805048361)