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![FintwitAi Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1340018369496530946.png) Fintwit.ai [@FintwitAi](/creator/twitter/FintwitAi) on x 6578 followers
Created: 2025-07-20 07:02:49 UTC

Earnings summary $NFLX (2025-07-17):
Netflix's Q2 2025 earnings call highlighted:

* Revenue guidance increased to $44.8-$45.2B, primarily due to FX impact and stronger-than-expected member growth and ad sales.  Ad sales are on track to double year-over-year.

* Operating margin guidance is XX% for the full year, despite a XXXX% Q3 forecast, due to content expense ramping in Q3 and Q4.

* Consumer sentiment remains stable, with retention and engagement healthy.  Price changes are meeting expectations.

* US upfront ad negotiations exceeded targets, fueled by growing scale and engaged audiences.  The rollout of Netflix's ad tech stack is improving advertiser ease of use.

* Engagement growth was slightly down year-over-year per member, but per owner household engagement remained steady.  Q2's back-half weighted slate impacted results; improved engagement expected in H2.

*  A strong content slate (Squid Game 3, Wednesday, Stranger Things) is expected to drive future growth.  2026's slate includes many returning hits and new series globally.

*  Concerns regarding domestic viewing share stagnation were addressed;  long-term growth is expected as linear TV migrates to streaming.

* A new TF1 partnership in France aims to expand content offerings, leveraging existing capabilities.  Similar partnerships in other countries are possible.

*  The approach to sports rights remains unchanged, focusing on economically sound, impactful events.

* The new UI/UX is performing better than expected, improving metrics like title discovery speed and reducing failed sessions.

*  Opportunities to work with YouTube creators exist, with a focus on creators that align with Netflix's audience.

* Generative AI initiatives are focused on improving creator tools and enhancing the member experience, impacting both revenue and efficiency.

*  Gaming monetization will initially focus on increased user acquisition, retention, and willingness to pay, with further monetization strategies explored later.

*  Netflix remains focused on organic growth and share repurchases rather than large acquisitions, though they remain open to strategic opportunities.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946828122621448594/c:line.svg)

**Related Topics**
[$452b](/topic/$452b)
[quarterly earnings](/topic/quarterly-earnings)
[$nflx](/topic/$nflx)
[stocks communication services](/topic/stocks-communication-services)

[Post Link](https://x.com/FintwitAi/status/1946828122621448594)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

FintwitAi Avatar Fintwit.ai @FintwitAi on x 6578 followers Created: 2025-07-20 07:02:49 UTC

Earnings summary $NFLX (2025-07-17): Netflix's Q2 2025 earnings call highlighted:

  • Revenue guidance increased to $44.8-$45.2B, primarily due to FX impact and stronger-than-expected member growth and ad sales. Ad sales are on track to double year-over-year.

  • Operating margin guidance is XX% for the full year, despite a XXXX% Q3 forecast, due to content expense ramping in Q3 and Q4.

  • Consumer sentiment remains stable, with retention and engagement healthy. Price changes are meeting expectations.

  • US upfront ad negotiations exceeded targets, fueled by growing scale and engaged audiences. The rollout of Netflix's ad tech stack is improving advertiser ease of use.

  • Engagement growth was slightly down year-over-year per member, but per owner household engagement remained steady. Q2's back-half weighted slate impacted results; improved engagement expected in H2.

  • A strong content slate (Squid Game 3, Wednesday, Stranger Things) is expected to drive future growth. 2026's slate includes many returning hits and new series globally.

  • Concerns regarding domestic viewing share stagnation were addressed; long-term growth is expected as linear TV migrates to streaming.

  • A new TF1 partnership in France aims to expand content offerings, leveraging existing capabilities. Similar partnerships in other countries are possible.

  • The approach to sports rights remains unchanged, focusing on economically sound, impactful events.

  • The new UI/UX is performing better than expected, improving metrics like title discovery speed and reducing failed sessions.

  • Opportunities to work with YouTube creators exist, with a focus on creators that align with Netflix's audience.

  • Generative AI initiatives are focused on improving creator tools and enhancing the member experience, impacting both revenue and efficiency.

  • Gaming monetization will initially focus on increased user acquisition, retention, and willingness to pay, with further monetization strategies explored later.

  • Netflix remains focused on organic growth and share repurchases rather than large acquisitions, though they remain open to strategic opportunities.

XXX engagements

Engagements Line Chart

Related Topics $452b quarterly earnings $nflx stocks communication services

Post Link

post/tweet::1946828122621448594
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