[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  taran adarsh [@taran_adarsh](/creator/twitter/taran_adarsh) on x 4.1M followers Created: 2025-07-20 05:43:11 UTC LESS IS MORE – YRF GOES TRADITIONAL WITH 'SAIYAARA' MARKETING STRATEGY... There's a lesson here for the industry: FOCUS ON CONTENT... If your story connects and captivates, the audience becomes your biggest cheerleader... After all, there's no greater publicity than word-of-mouth. Right until the early 1990s, theatrical trailers, hand-painted hoardings, and posters at kiosks and cinema halls were the primary tools filmmakers used to promote their upcoming films. Now, #YRF – a banner that has consistently delivered hits since its first film #Daag [1973] – has taken a leaf out of that very playbook for #Saiyaara, opting for a traditional, content-driven approach over today's high-decibel promotional blitz. #YRF quite literally hid the actors of #Saiyaara from public view... There were no city tours, no media interactions, no podcasts, and no influencer collaborations featuring the cast before the film's release. The *only person* who spoke on camera before the release was director #MohitSuri... He kept it sharp and focused – no dramebaazi, no personal talk, no commentary on current affairs… just a no-nonsense, content-driven conversation around #Saiyaara. Even otherwise, #YRF let the content speak for itself – unveiling the trailer and songs strategically, and leveraging social media smartly... And yet, #Saiyaara has outperformed the big-ticket releases of 2025 at the #Boxoffice.  XXXXXXX engagements  **Related Topics** [theres a](/topic/theres-a) [Post Link](https://x.com/taran_adarsh/status/1946808081368899929)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
taran adarsh @taran_adarsh on x 4.1M followers
Created: 2025-07-20 05:43:11 UTC
LESS IS MORE – YRF GOES TRADITIONAL WITH 'SAIYAARA' MARKETING STRATEGY... There's a lesson here for the industry: FOCUS ON CONTENT... If your story connects and captivates, the audience becomes your biggest cheerleader... After all, there's no greater publicity than word-of-mouth.
Right until the early 1990s, theatrical trailers, hand-painted hoardings, and posters at kiosks and cinema halls were the primary tools filmmakers used to promote their upcoming films.
Now, #YRF – a banner that has consistently delivered hits since its first film #Daag [1973] – has taken a leaf out of that very playbook for #Saiyaara, opting for a traditional, content-driven approach over today's high-decibel promotional blitz.
#YRF quite literally hid the actors of #Saiyaara from public view... There were no city tours, no media interactions, no podcasts, and no influencer collaborations featuring the cast before the film's release.
The only person who spoke on camera before the release was director #MohitSuri... He kept it sharp and focused – no dramebaazi, no personal talk, no commentary on current affairs… just a no-nonsense, content-driven conversation around #Saiyaara.
Even otherwise, #YRF let the content speak for itself – unveiling the trailer and songs strategically, and leveraging social media smartly... And yet, #Saiyaara has outperformed the big-ticket releases of 2025 at the #Boxoffice.
XXXXXXX engagements
Related Topics theres a