[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Raphousetv (RHTV) [@raphousetv2](/creator/twitter/raphousetv2) on x 867.6K followers Created: 2025-07-20 04:31:03 UTC Delta Air Lines is quietly rolling out a new artificial intelligence-powered pricing system that could significantly change how passengers are charged for tickets. Instead of offering set prices based on demand and time of booking, Delta is experimenting with technology that tailors airfare costs to individual customers based on what the airline’s AI believes they can afford. This system, developed in partnership with Israeli startup Fetcherr, uses personal data and behavioral patterns to determine the highest price a specific traveler might be willing to pay. The AI model is already in use on about X% of Delta’s domestic flights, with plans to expand to XX% by the end of 2025. The company claims this move will optimize revenue by replacing traditional fare grids with “real-time offer management.” Early tests reportedly show a X% increase in revenue, suggesting the strategy is effective from a business standpoint. However, it has sparked a wave of backlash from lawmakers and consumers alike. Critics, including U.S. Senator Ruben Gallego, have called it “predatory pricing,” arguing it could punish loyal customers and eliminate price transparency. The concern is that passengers may unknowingly pay vastly different prices for the same flight depending on their browsing history, purchase habits, income indicators, or even device type. Experts warn that this model could lead to a “black box” effect, where travelers are unaware of how their fares are calculated or why someone else paid less. While some see potential for targeted discounts or smarter offers, others fear it will erode consumer trust, reduce market fairness, and exploit data privacy. As Delta continues testing the system, other airlines may follow suit—quietly shifting toward an era of hyper-personalized pricing without clearly informing the public. XXXXX engagements  **Related Topics** [coins ai](/topic/coins-ai) [stocks technology](/topic/stocks-technology) [artificial](/topic/artificial) [delta](/topic/delta) [Post Link](https://x.com/raphousetv2/status/1946789927846621577)
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Raphousetv (RHTV) @raphousetv2 on x 867.6K followers
Created: 2025-07-20 04:31:03 UTC
Delta Air Lines is quietly rolling out a new artificial intelligence-powered pricing system that could significantly change how passengers are charged for tickets. Instead of offering set prices based on demand and time of booking, Delta is experimenting with technology that tailors airfare costs to individual customers based on what the airline’s AI believes they can afford. This system, developed in partnership with Israeli startup Fetcherr, uses personal data and behavioral patterns to determine the highest price a specific traveler might be willing to pay. The AI model is already in use on about X% of Delta’s domestic flights, with plans to expand to XX% by the end of 2025.
The company claims this move will optimize revenue by replacing traditional fare grids with “real-time offer management.” Early tests reportedly show a X% increase in revenue, suggesting the strategy is effective from a business standpoint. However, it has sparked a wave of backlash from lawmakers and consumers alike. Critics, including U.S. Senator Ruben Gallego, have called it “predatory pricing,” arguing it could punish loyal customers and eliminate price transparency. The concern is that passengers may unknowingly pay vastly different prices for the same flight depending on their browsing history, purchase habits, income indicators, or even device type.
Experts warn that this model could lead to a “black box” effect, where travelers are unaware of how their fares are calculated or why someone else paid less. While some see potential for targeted discounts or smarter offers, others fear it will erode consumer trust, reduce market fairness, and exploit data privacy. As Delta continues testing the system, other airlines may follow suit—quietly shifting toward an era of hyper-personalized pricing without clearly informing the public.
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