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![tobaccoinsider Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1164915686122151936.png) Tobacco Insider [@tobaccoinsider](/creator/twitter/tobaccoinsider) on x 16.2K followers
Created: 2025-07-19 18:49:10 UTC

If the prevailing trends continue, it is likely that Altria's on! will cede the #2 position in the U.S. to BAT's VELO over the next XX months

For BAT, gaining share in the U.S. is extremely important as
(1) PMI introduces ZYN as the World's #1 nicotine pouch brand in other markets
(2) ZYN is World's #1 by being #1 in only one key market, U.S. (due to the sheer size of the U.S. market) 
(3) No one advertises its brand as World's #2
$bti $bats $pm

![](https://pbs.twimg.com/media/GwPdLtkXsAAt1Q9.png)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946643493889188237/c:line.svg)

**Related Topics**
[the worlds](/topic/the-worlds)
[nicotine pouch](/topic/nicotine-pouch)
[insider](/topic/insider)

[Post Link](https://x.com/tobaccoinsider/status/1946643493889188237)