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![EcomShri Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1491782229189562370.png) Shri Kanase [@EcomShri](/creator/twitter/EcomShri) on x 18.6K followers
Created: 2025-07-19 17:53:28 UTC

The longer I run this agency, the more I realize it’s not tactics that separate $50k/month brands from $500k/month brands.

Last week I was on a call with a growth consultant of a 8-figure brand we handle Google ad for..

She asked why we cut three campaigns mid-launch.

These campaigns had already spent hundreds of dollars with high CPCs, low CTRs, and few conversions.

And it had been over X days at this point.

My answer?

“It was obvious they weren’t working. Let’s kill them, reallocate to what is working, and test new segregation tactics.”

That split-second move added $12k in profit before lunch the next day.

All because we cut off what wasn't working quickly and allocated budget to what was.

Speed + clarity beats “perfect” strategy every time.


XXXXX engagements

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**Related Topics**
[$500kmonth](/topic/$500kmonth)
[$50kmonth](/topic/$50kmonth)
[$googl](/topic/$googl)
[stocks communication services](/topic/stocks-communication-services)

[Post Link](https://x.com/EcomShri/status/1946629475715760420)