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![enough_alrighty Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::58705412.png) Enough Alrighty [@enough_alrighty](/creator/twitter/enough_alrighty) on x 3351 followers
Created: 2025-07-19 03:18:57 UTC

Not wrong about broadcast. However, streaming is killing prime time faster than late night. 

Colbert’s production budget for XXX episodes annually is $XXX million. His ratings numbers average XXXXXXX less per episode than #4 NCIS in primetime. Primetime ad rates are higher than late night, however, a XX episode season at $12-$15 million an episode.  

Streaming content of Colbert‘s monologues and guests is earning money off the network in REAL time — probably equal to ad sales. Prime time scripted shows don’t do that.  

If you can’t sell a number one show and it’s timeslot that’s on your fucking ad sales. 

What are you gonna replace it with? A lower rated show. They still have to sell that ad time. They lose the cache. They lose the daily eyes & publicity Colbert brings to the network 

If the WGA sues I guess we’ll find out the facts but they already caved once for 16m so this looks like the same cowardice & damages their brand.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946409397606887508/c:line.svg)

**Related Topics**
[rates](/topic/rates)
[budgeting](/topic/budgeting)
[faster](/topic/faster)

[Post Link](https://x.com/enough_alrighty/status/1946409397606887508)