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![shortmagsmle Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1671035306580099074.png) Lee (Greater) [@shortmagsmle](/creator/twitter/shortmagsmle) on x 19.6K followers
Created: 2025-07-18 19:16:52 UTC

Everyone knows Colbert and similar late night lib stuff is bad, but another really harsh market reality is that there is no shortage of actually good/funny/entertaining podcasts that cost about $XXX a year to produce and so this model of $100M shows is toast

![](https://pbs.twimg.com/card_img/1946076363640692736/tIR01kfW?format=jpg&name=800x419)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946288075023253674/c:line.svg)

**Related Topics**
[plug](/topic/plug)
[$40m](/topic/$40m)
[$100m](/topic/$100m)

[Post Link](https://x.com/shortmagsmle/status/1946288075023253674)