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![Rawteur Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::50447167.png) Raw [@Rawteur](/creator/twitter/Rawteur) on x XXX followers
Created: 2025-07-18 18:36:01 UTC

📉 Broadcast TV’s shrinking:
Overall U.S. viewing share is under XX% for the first time in history.
💸 Ad revenue crash:
Late‑night TV ad dollars fell from $698M in 2018 to $412M in 2022.
That’s the pie CBS is pulling from.


X engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946277795333808242/c:line.svg)

**Related Topics**
[$412m](/topic/$412m)
[$698m](/topic/$698m)

[Post Link](https://x.com/Rawteur/status/1946277795333808242)