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![lamps_apple Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1449556875213684740.png) Apple Lamps [@lamps_apple](/creator/twitter/lamps_apple) on x 27.7K followers
Created: 2025-07-18 18:12:48 UTC

4/💸 The entire late-night ad market is collapsing.

Late-night ad revenue fell from $439M in 2018 to just $220M in 2024... a XX% crash.

Meanwhile, Colbert was reportedly costing CBS $15-$20 million a year.

It’s economics.

![](https://pbs.twimg.com/media/GwKKojUWkAAmvOu.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946271952617767083/c:line.svg)

**Related Topics**
[$220m](/topic/$220m)
[$439m](/topic/$439m)

[Post Link](https://x.com/lamps_apple/status/1946271952617767083)