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![beyoncepress Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::861302874638299137.png) Beyoncé Press. [@beyoncepress](/creator/twitter/beyoncepress) on x 121.2K followers
Created: 2025-07-18 18:02:06 UTC

Beyoncé's mindset of challenging the world and always coming out on top is so inspiring, she talks about the I Am... Sasha Fierce era in black and white

"I remember being in a meeting discussing analytics, and I was told the research discovered that my fans did not like when my photography was black and white. They told me I wouldn’t sell if it wasn’t in color. That was ridiculous. It pissed me off that an agency could dictate what my fans wanted based on a survey. Who did they ask? How is it possible to generalize people this much? Are these studies accurate? Are they fair? Are all the people I’m trying to uplift and shine a light on included? They’re not. It triggered me when I was told, “These studies show…” I was so exhausted and annoyed with these formulaic corporate companies that I based my whole next project off of black and white photography, including the videos for “Single Ladies” and “If I Were a Boy” and all of the artwork by Peter Lindbergh for I Am…Sasha Fierce, which ended up being my biggest commercial success to date. I try to keep the human feeling and spirit and emotion in my decision-making."

![](https://pbs.twimg.com/media/GwKJk8cW8AAgGiv.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946269262923923747/c:line.svg)

**Related Topics**
[black and](/topic/black-and)
[told](/topic/told)
[coins analytics](/topic/coins-analytics)
[sasha](/topic/sasha)
[mindset](/topic/mindset)
[beyonc](/topic/beyonc)

[Post Link](https://x.com/beyoncepress/status/1946269262923923747)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

beyoncepress Avatar Beyoncé Press. @beyoncepress on x 121.2K followers Created: 2025-07-18 18:02:06 UTC

Beyoncé's mindset of challenging the world and always coming out on top is so inspiring, she talks about the I Am... Sasha Fierce era in black and white

"I remember being in a meeting discussing analytics, and I was told the research discovered that my fans did not like when my photography was black and white. They told me I wouldn’t sell if it wasn’t in color. That was ridiculous. It pissed me off that an agency could dictate what my fans wanted based on a survey. Who did they ask? How is it possible to generalize people this much? Are these studies accurate? Are they fair? Are all the people I’m trying to uplift and shine a light on included? They’re not. It triggered me when I was told, “These studies show…” I was so exhausted and annoyed with these formulaic corporate companies that I based my whole next project off of black and white photography, including the videos for “Single Ladies” and “If I Were a Boy” and all of the artwork by Peter Lindbergh for I Am…Sasha Fierce, which ended up being my biggest commercial success to date. I try to keep the human feeling and spirit and emotion in my decision-making."

XXXXXX engagements

Engagements Line Chart

Related Topics black and told coins analytics sasha mindset beyonc

Post Link

post/tweet::1946269262923923747
/post/tweet::1946269262923923747