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![EcomShri Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1491782229189562370.png) Shri Kanase [@EcomShri](/creator/twitter/EcomShri) on x 18.6K followers
Created: 2025-07-18 17:57:29 UTC

One of the biggest Google Ads mistakes I see with 6/7-figure eCom brands:

Your Google ad spend drops the moment you cut back on Meta or TikTok.

Why?

Because your account relies too much on branded and retargeting traffic.

You’re not actually driving new customers with Google..

Rather, you're just cleaning up traffic from other platforms.

Here’s how we fix that:

> Use keywords that attract cold traffic vs branded ones
> Update titles & feed in general to reach new shoppers
> Exclude past buyers in the major campaigns
> Build campaigns focused on new customer growth (brand vs non-brand)

Easiest ways to turn Google ads into a real growth channel, not just a sidekick


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946268098748674328/c:line.svg)

**Related Topics**
[tiktok](/topic/tiktok)
[meta](/topic/meta)
[drops](/topic/drops)
[ads](/topic/ads)
[$googl](/topic/$googl)
[stocks communication services](/topic/stocks-communication-services)

[Post Link](https://x.com/EcomShri/status/1946268098748674328)