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![TheMattBerman Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::248742423.png) Matthew Berman [@TheMattBerman](/creator/twitter/TheMattBerman) on x 2989 followers
Created: 2025-07-18 17:06:55 UTC

5/ The Photopea playbook:

✓ Full features for free (builds trust)
✓ Ads create mild friction (not deal-breaking)
✓ $XX vs $XXX makes upgrade feel like stealing
✓ 1.5M user-hours/month = massive ad revenue

Pain relief sells itself. 500K daily users drive exponential sharing.



XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946255372097847618/c:line.svg)

**Related Topics**
[ads](/topic/ads)
[playbook](/topic/playbook)

[Post Link](https://x.com/TheMattBerman/status/1946255372097847618)