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![TheMattBerman Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::248742423.png) Matthew Berman [@TheMattBerman](/creator/twitter/TheMattBerman) on x 2990 followers
Created: 2025-07-18 17:06:52 UTC

@levelsio @tdinh_me 4/ Case Study #2: Ivan Kutskir (@ivankutskir)

Built Photopea: Web Photoshop clone.
Revenue: $3M/year with 15M monthly visits.

The strategy?
Adobe costs $240/year → Photopea costs $X (ad-supported) → Premium $10/month removes ads.




XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946255362442604656/c:line.svg)

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[$3myear](/topic/$3myear)

[Post Link](https://x.com/TheMattBerman/status/1946255362442604656)