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![aaronnpearsall Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1465647322667302915.png) Aaron Pearsall [@aaronnpearsall](/creator/twitter/aaronnpearsall) on x 1526 followers
Created: 2025-07-18 14:12:28 UTC

When platforms own distribution, creators are just tenants.

One algorithm change.
One policy shift.
One competitor with deeper pockets.

Game over.

Today's smart founders see this pattern everywhere...


XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946211471840719170/c:line.svg)

[Post Link](https://x.com/aaronnpearsall/status/1946211471840719170)