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![NBCNews Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::14173315.png) NBC News [@NBCNews](/creator/twitter/NBCNews) on x 9.4M followers
Created: 2025-07-18 14:01:00 UTC

In the last day, Elon Musk’s xAI has given several indications that it would be further investing in its companions product, which allows users to interact with stylized and animated characters that are powered by Grok.

![](https://pbs.twimg.com/card_img/1945214277712814080/FD5t0rNP?format=jpg&name=800x419)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946208588319297574/c:line.svg)

**Related Topics**
[investment](/topic/investment)
[xai](/topic/xai)
[elon musk](/topic/elon-musk)
[nbc](/topic/nbc)

[Post Link](https://x.com/NBCNews/status/1946208588319297574)