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![EmpirePro_ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1766145938677010432.png) Empire ➰ [@EmpirePro_](/creator/twitter/EmpirePro_) on x 1298 followers
Created: 2025-07-18 12:24:31 UTC

The Illusion of AI in Web3  And Why Most Projects Fail at Branding:

AI can generate content. But can it generate culture?

Most Web3 projects treat AI as a shortcut cranking out memes, generic visuals, and hollow engagement.  
But real branding?

![](https://pbs.twimg.com/media/GwI8TYEWAAAwgXa.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946184306117767563/c:line.svg)

**Related Topics**
[web3](/topic/web3)
[coins ai](/topic/coins-ai)
[empire](/topic/empire)

[Post Link](https://x.com/EmpirePro_/status/1946184306117767563)