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![TheWatchB Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1640089256054906881.png) TheWatchBusiness [@TheWatchB](/creator/twitter/TheWatchB) on x 92K followers
Created: 2025-07-18 10:30:54 UTC

What killed Franck Muller?

A few theories:

Too loud, too soon

No true collector base

Clumsy brand direction after Franck left

Resale value = disaster

No innovation in a decade

Maybe it was always just a hype machine.

![](https://pbs.twimg.com/media/GwIhs5EX0AAdyHY.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946155712662380728/c:line.svg)

**Related Topics**
[resale](/topic/resale)

[Post Link](https://x.com/TheWatchB/status/1946155712662380728)