[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![TheWatchB Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1640089256054906881.png) TheWatchBusiness [@TheWatchB](/creator/twitter/TheWatchB) on x 91.9K followers
Created: 2025-07-18 10:30:53 UTC

In the past decade, Franck Muller tried to pivot:

Collaborated with streetwear (e.g. New Balance x Franck Muller)

Released giant tourbillons again

Tried to ride the watch hype wave

But the watch world changed.
And the brand never evolved with it.

![](https://pbs.twimg.com/media/GwIhfGrXgAEnhn8.png)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946155709856407699/c:line.svg)

**Related Topics**
[new balance](/topic/new-balance)

[Post Link](https://x.com/TheWatchB/status/1946155709856407699)