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![EricCLFung Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::37945701.png) EricF [@EricCLFung](/creator/twitter/EricCLFung) on x 16.7K followers
Created: 2025-07-18 09:32:52 UTC

We’ve all seen it before: someone posts early about a project, invests in the round quietly, and then suddenly becomes its loudest supporter.

But here’s the thing:
That’s not shady.
That’s psychology

Because when people put money into something, they start caring more.

When they talk about it publicly, they reinforce belief.
And when their bags are on the line, they start marketing for free.

This is the power of conviction + exposure, where attention follows capital, and capital follows attention. (3/6)

![](https://pbs.twimg.com/media/GwIUSfJWcAALiBM.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1946141108645552394/c:line.svg)

**Related Topics**
[money](/topic/money)

[Post Link](https://x.com/EricCLFung/status/1946141108645552394)