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![skift Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::374822255.png) Skift [@skift](/creator/twitter/skift) on x 89.3K followers
Created: 2025-07-18 00:02:00 UTC

Why Jet2’s Jingle Became TikTok’s Surprise Summer Travel Meme

"A years-old advertising jingle, featuring Jess Glynne’s 2015 hit “Hold My Hand,” has been repurposed as the unofficial social media soundtrack to summer 2025."



![](https://pbs.twimg.com/media/GwGSXRtWUAAJCOA.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945997445101428865/c:line.svg)

[Post Link](https://x.com/skift/status/1945997445101428865)