[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Intern Pierre [@internpierre](/creator/twitter/internpierre) on x 1167 followers Created: 2025-07-17 19:20:35 UTC I’m starting to wonder if Bernard Arnault enjoys being kicked in the balls on a daily basis. When LVMH acquired Tiffany & Co. for $XX billion in 2021, the aim was to reinvigorate the storied jeweler and push it upmarket. The launch of the ultra-limited Patek Philippe Nautilus “Blue Dial” (with just XXX made), was meant to signal that transformation. But instead of prestige, the watch triggered chaos. Tiffany sales staff were instructed to guide wealthy clients into spending $2–5 million on jewelry to be considered for the $XXXXXX watch, with no formal waitlist and no guarantees. These clients were often left empty-handed, despite the massive spend. The fallout strained Tiffany’s century-old relationship with Patek Philippe. The Swiss watchmaker shut down three of its four Tiffany shop-in-shops, with insiders saying Patek was frustrated by how the watch was handled. Sales at Tiffany stores that lost their Patek corners have suffered, with staff struggling to meet revenue targets. Meanwhile, the resale market for the Blue Dial has cratered from $X million in late 2021 to about $XXX million in 2024, souring even the buyers who did receive one. Additionally, while LVMH insists Tiffany’s transformation is on track, the numbers suggest otherwise. The company’s watches and jewelry division has seen flat sales over the past two years, while rival Richemont, owner of Cartier and Van Cleef, grew 14%. Tiffany’s share of the global luxury jewelry market has slipped as high-spending clients are shifting to competitors. What began as a symbolic launch under LVMH’s ownership has become yet another case study in how mishandling exclusivity can erode brand equity. Here is a transcript from a call that I did with a former Audemars Piguet executive who touched on this (thread below). XXXXX engagements  **Related Topics** [patek philippe](/topic/patek-philippe) [tiffany](/topic/tiffany) [tiffany co](/topic/tiffany-co) [intern](/topic/intern) [$pbh](/topic/$pbh) [Post Link](https://x.com/internpierre/status/1945926623917949146)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
Intern Pierre @internpierre on x 1167 followers
Created: 2025-07-17 19:20:35 UTC
I’m starting to wonder if Bernard Arnault enjoys being kicked in the balls on a daily basis. When LVMH acquired Tiffany & Co. for $XX billion in 2021, the aim was to reinvigorate the storied jeweler and push it upmarket. The launch of the ultra-limited Patek Philippe Nautilus “Blue Dial” (with just XXX made), was meant to signal that transformation. But instead of prestige, the watch triggered chaos.
Tiffany sales staff were instructed to guide wealthy clients into spending $2–5 million on jewelry to be considered for the $XXXXXX watch, with no formal waitlist and no guarantees. These clients were often left empty-handed, despite the massive spend. The fallout strained Tiffany’s century-old relationship with Patek Philippe. The Swiss watchmaker shut down three of its four Tiffany shop-in-shops, with insiders saying Patek was frustrated by how the watch was handled. Sales at Tiffany stores that lost their Patek corners have suffered, with staff struggling to meet revenue targets. Meanwhile, the resale market for the Blue Dial has cratered from $X million in late 2021 to about $XXX million in 2024, souring even the buyers who did receive one. Additionally, while LVMH insists Tiffany’s transformation is on track, the numbers suggest otherwise. The company’s watches and jewelry division has seen flat sales over the past two years, while rival Richemont, owner of Cartier and Van Cleef, grew 14%. Tiffany’s share of the global luxury jewelry market has slipped as high-spending clients are shifting to competitors. What began as a symbolic launch under LVMH’s ownership has become yet another case study in how mishandling exclusivity can erode brand equity.
Here is a transcript from a call that I did with a former Audemars Piguet executive who touched on this (thread below).
XXXXX engagements
Related Topics patek philippe tiffany tiffany co intern $pbh