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![FortuneMagazine Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::25053299.png) FORTUNE [@FortuneMagazine](/creator/twitter/FortuneMagazine) on x 2.3M followers
Created: 2025-07-17 18:31:58 UTC

Yahoo CEO Jim Lanzone reveals how he got Bill Murray—no agent, no publicist—to star in a live Super Bowl ad stunt.

“He took us under his wing.”

On #LeadershipNext:

![](https://pbs.twimg.com/ext_tw_video_thumb/1945914160086228992/pu/img/psaPl8aRhjekUZkt.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945914390559002633/c:line.svg)

**Related Topics**
[super bowl](/topic/super-bowl)

[Post Link](https://x.com/FortuneMagazine/status/1945914390559002633)