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![BowTiedBiotech Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1462941795520638981.png) BowTiedBiotech 🧪🔬🧬 [@BowTiedBiotech](/creator/twitter/BowTiedBiotech) on x 19.6K followers
Created: 2025-07-17 12:59:21 UTC

🧵 1/ COMMERCIAL STRATEGY THREAD: Bristol Myers & Pfizer just made an old drug feel new again.

They’re taking Eliquis (a $13B blood thinner) and launching it direct-to-consumer at a steep discount.

What sounds like politics is actually a clever tail optimization play.

Let’s break it down: 🧠💊

![](https://pbs.twimg.com/media/GwD6sTRW0AAhGHf.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945830682111963584/c:line.svg)

**Related Topics**
[discount](/topic/discount)
[$13b](/topic/$13b)
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[stocks healthcare](/topic/stocks-healthcare)
[$pfe](/topic/$pfe)

[Post Link](https://x.com/BowTiedBiotech/status/1945830682111963584)