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![CNBCi Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::19898168.png) CNBC International [@CNBCi](/creator/twitter/CNBCi) on x 179.4K followers
Created: 2025-07-17 06:05:26 UTC

Keith Mullin, head of management and music industry course leader at the Liverpool Institute for Performing Arts, said that generative AI on music is here to stay. “I don’t think we can turn the clock back,” he said, noting that music and its business models are ever changing.


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