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![NewsBFM Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::296694466.png) BFM News [@NewsBFM](/creator/twitter/NewsBFM) on x 222.7K followers
Created: 2025-07-16 14:01:01 UTC

Roblox has introduced a licensing feature that allows IP holders to integrate their characters and content into games on its platform.

The launch includes partnerships with Netflix and Lionsgate, enabling developers to feature franchises such as Stranger Things and Squid Game.

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