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![SueNBCBoston Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::441972713.png) Sue O'Connell: COMMENTATOR, not a reporter [@SueNBCBoston](/creator/twitter/SueNBCBoston) on x 41.1K followers
Created: 2025-07-16 13:52:11 UTC

"Clickbait" isn't new—we just gave it a name.
Before algorithms, we had "if it bleeds, it leads" on TV news and sensational newspaper headlines.
Now? Algorithms don't just stumble upon engaging content—they're designed to surface whatever grabs attention, regardless of quality or truth.
The business model hasn't changed: capture eyeballs, generate revenue. What's different is the scale and precision.
We went from editors making editorial choices to AI systems optimizing for engagement at lightning speed, 24/7.
That’s just  business XXX on steroids.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945481593642164409/c:line.svg)

**Related Topics**
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[Post Link](https://x.com/SueNBCBoston/status/1945481593642164409)