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![Ric_RTP Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1759241571025768451.png) Ricardo [@Ric_RTP](/creator/twitter/Ric_RTP) on x 10.8K followers
Created: 2025-07-16 13:25:14 UTC

The lessons:

Amazon's betrayal was real, but private equity was the real killer.

Toys R Us died from:

- Lost e-commerce momentum (Amazon's fault)
- Crushing debt that prevented innovation (Private equity's fault)
- Inability to compete with digital-first retailers


XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945474810508710360/c:line.svg)

**Related Topics**
[debt](/topic/debt)
[momentum](/topic/momentum)
[ecommerce](/topic/ecommerce)
[toys](/topic/toys)
[private equity](/topic/private-equity)

[Post Link](https://x.com/Ric_RTP/status/1945474810508710360)