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![Ric_RTP Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1759241571025768451.png) Ricardo [@Ric_RTP](/creator/twitter/Ric_RTP) on x 10.9K followers
Created: 2025-07-16 13:22:45 UTC

2006: Toys R Us wins - but at what cost?

The court rules Amazon breached the exclusive deal.

Toys R Us terminates the partnership and launches their own website.

2009: Amazon pays $XX million settlement.

But the damage is done. They lost X YEARS of e-commerce development.

![](https://pbs.twimg.com/ext_tw_video_thumb/1945474137700368384/pu/img/rPnkvm1t8Rt_-sUC.jpg)

XXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945474184185799076/c:line.svg)

**Related Topics**
[ecommerce](/topic/ecommerce)
[toys](/topic/toys)

[Post Link](https://x.com/Ric_RTP/status/1945474184185799076)