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![Ric_RTP Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1759241571025768451.png) Ricardo [@Ric_RTP](/creator/twitter/Ric_RTP) on x 10.9K followers
Created: 2025-07-16 13:20:30 UTC

Amazon literally KILLED Toys R Us and no one talks about it.

In 2000, they signed an exclusive deal letting Toys R Us sell on Amazon's marketplace.

But Amazon BETRAYED them to pull off one of the cruelest market takeovers ever.

Here's the untold story of Toys R Us' downfall:

![](https://pbs.twimg.com/media/Gv-18pBXwAAqDZT.jpg)

XXXXXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945473619598991674/c:line.svg)

**Related Topics**
[marketplace](/topic/marketplace)
[toys](/topic/toys)

[Post Link](https://x.com/Ric_RTP/status/1945473619598991674)