[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

![SBJ Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::26747046.png) Sports Business Journal [@SBJ](/creator/twitter/SBJ) on x 140.7K followers
Created: 2025-07-16 13:15:18 UTC

NBCUniversal closed its upfront with the highest ad sales volume in company history.

The record number was driven largely by its three major upcoming events – the Milan Olympics, Super Bowl LX and the FIFA World Cup.

More from @molliecahillane 🔻


![](https://pbs.twimg.com/media/Gv-0wOmXsAAoT9m.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945472308795089282/c:line.svg)

**Related Topics**
[super bowl](/topic/super-bowl)
[$383800ks](/topic/$383800ks)
[milan](/topic/milan)
[events](/topic/events)
[coins sports](/topic/coins-sports)

[Post Link](https://x.com/SBJ/status/1945472308795089282)