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![TheAthleticFC Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::970939705629069312.png) The Athletic | Football [@TheAthleticFC](/creator/twitter/TheAthleticFC) on x 1M followers
Created: 2025-07-16 12:31:00 UTC

DAZN paid $1bn to show the Club World Cup.

The streamer and FIFA have both claimed vast viewing figures but there is scepticism about their estimates.

And for all its glitz, industry experts are unconvinced the #FIFACWC proved it was must-watch TV.

✍️ @PJBuckingham



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**Related Topics**
[$1bn](/topic/$1bn)

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