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![ScottkScofield Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1756258148065984512.png) Scott Scofield [@ScottkScofield](/creator/twitter/ScottkScofield) on x XX followers
Created: 2025-07-16 06:56:42 UTC

Japan’s retail market continues to outpace broader economic trends—retail sales rose XXX% YoY in April, even as GDP slipped 0.2%📈 Drugstores (+6.8%), supermarkets, and convenience stores are booming, while department stores face challenges.

At the same time, digital and circular commerce are gaining traction—Mercari’s XX million users and Japan’s top‑5 DTC market (valued at $15.6B) show how second‑hand, wellness, and household brands can tap in quickly.

For foreign brands, success means:
—Aligning offerings with local preferences and values
—Partnering via DTC platforms or franchising within dominant retail channels
—Using first‑party loyalty or payment data to size and segment target customers

#JapanRetail #MarketEntry #RetailStrategy #DTC #COVUE
Source: Ministry of Economy, Trade and Industry (METI) via Finimize

![](https://pbs.twimg.com/media/Gv9eGXnWIAAV7OH.jpg)

XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1945377033770639661/c:line.svg)

**Related Topics**
[$156b](/topic/$156b)
[gdp](/topic/gdp)

[Post Link](https://x.com/ScottkScofield/status/1945377033770639661)